At the recent National Rural Electric Cooperative Association PowerXchange Expo, I noticed one booth that really stood out. In fact, it was so good, people stopped to take pictures of the booth displays. (When was the last time someone took a picture of your booth display?) What made this booth stand out? Hand drawn visuals. […]
Shop Indie Local adds a new twist to tired Buy Local campaigns
Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
Balance Your Marketing Presence
To many business owners, marketing feels like a numbers game. Too little and no one knows you exist. Too much and your potential customer feels bombarded. So business owners are forced to look for balance in their marketing. Yet balance is not something that can be readily achieved. It begins with knowing your customer base. […]
Effective Marketing
I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media. Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising. […]
