At the recent National Rural Electric Cooperative Association PowerXchange Expo, I noticed one booth that really stood out.
In fact, it was so good, people stopped to take pictures of the booth displays. (When was the last time someone took a picture of your booth display?)
What made this booth stand out? Hand drawn visuals.
The entire booth was made up of several boards on easels, each with a different graphic in the style of visual note taking. It’s also called sketch-noting.
This trend may peak soon if lots of people start using it, but for now, it’s worth investigating for your next trade show booth display.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
