You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it […]
Marketing Requires Balance
As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These […]
Marketing is More Than Advertising
“I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales. They want to see more goods and services go out the door. While sales […]
Getting Your Marketing Message Seen
The numbers are daunting. Every 60 seconds, 347,000 tweets are shared. 510,000 Facebook comments are made. 5,100 Instagram photos are liked. 48 hours of video are uploaded on YouTube. Now add information we get from other online information sources such as email, blogs and websites. Then there is what might be called the traditional sources […]
