Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the […]
Stand Out in a Crowd
Have you ever just felt that your business and what you do is nothing special? No matter what you sell or where you are located or even where you market, your business faces lots of competition. And as you dig deeper into who your competition is and what they are doing, your feel nothing distinguishes your […]
Customer Service and Marketing
A Business Truth –There is no need to market if your small business does not offer great customer service? And by customer service, I am not just talking about a good return policy. Customer service starts in the pre-purchase decision making effort through purchase and then right on to use, today, tomorrow and for the […]
Small Business Marketing: Start Your Own Holiday
If you have followed this blog, my colleague, Becky McCray, has provided lots of ideas for building communities and the small businesses in those areas. Her blogs have suggested things such as Pop-ups – https://smallbizsurvival.com/2014/03/what-is-a-pop-up-business.html Shared spaces – https://smallbizsurvival.com/2017/04/small-town-retail-trend-shared-spaces.html Tiny businesses – https://smallbizsurvival.com/2017/03/tiny-businesses-in-storage-sheds-a-rural-economic-development-tool.html I am adding another thought to this list by suggesting that a business or […]