The numbers are daunting. Every 60 seconds, 347,000 tweets are shared. 510,000 Facebook comments are made. 5,100 Instagram photos are liked. 48 hours of video are uploaded on YouTube. Now add information we get from other online information sources such as email, blogs and websites. Then there is what might be called the traditional sources […]
Getting Others to Talk About Your Business
Some marketing tools are good. Others are great. Typically a great marketing tool is having others talking about your business. Not paid ads but your own brand ambassadors telling your story. What makes it effective? It is part of our nature to trust other people. That is why reviews on your home page or posted […]
Reasonable Expectations for Ratings
Practically all of the guest blogs I write for Small Business Survival focus on tips to enhance the management or operational aspects of your business. This post, however, goes down a new road. I would love your thoughts on what you consider acceptable ratings, both as a consumer and as a business owner, when viewing customer […]