The world we live in is not a static place. This is true in every aspect of life, including small business. For small-business owners, things are changing, and those changes are happening at an ever-increasing pace. Doing business tomorrow will be different than doing business today. And doing business next week might be something we […]
Know What Your CUSTOMER Wants
Knowing what your customer wants is the base to building a successful business. Of course, you still must meet that need, let customers know you have what they want, and price it at a level that customers feel is acceptable. But the process begin with knowing the problem they are trying to solve. Market research is […]
Think Process, Not Product, When Doing Small-business Planning
Is 2015 the year you want to start your small business? If so, have you sat down to develop your business plan yet? Check out most how-to business guides and you will find a section on writing a business plan. Yet ask business owners and you often hear that they did a plan only because […]
Make Public Relations Part of Your Small-business Marketing
When marketing your small business, you need to include all possible options in your tool kit. One such option is called public relations. Many business owners think of it as free advertising. This is a myth because it isn’t free and it isn’t advertising. Parts of public relations, or PR, such as announcements of new […]
