When asked if they have any advantages as a small business, many owners respond negatively. The fact is, small-business owners, especially those in rural areas and small towns, have many advantages they can use to enhance the success of their store. Knowing the audience is a huge advantage. Yet they often do not make full […]
Time Management Vital for Small-business Productivity
Do you own a small business and find you have no free time? Have you recently found yourself too busy to have lunch with a friend? Does your family start dinner without you? While these are not perfect predictors (life happens), being “too busy” may be a symptom that your business time management needs some […]
Marketing After the Sale
I recently did a post for another blog, Power of Business. In it I discussed the fact that marketing is much more than making a sale. Marketing should happen early, be often and continuous. You must understand who your potential customer is, what motivates them, and be prepared to use all of the marketing tools available. […]
Fame is Fleeting
I recently received the Ice Bucket Challenge (which I accepted). If you haven’t heard about this challenge, the idea is to either have a bucket of ice water over your head or donate money to the ALS Association. This challenge has went viral. You probably have even heard about it or participated in it. Today over […]
