Everyone with a smartphone is a potential reviewer. Photo by Becky McCray.
1. You are getting reviewed online, right now.
Whether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other places.
2. If you knew your next customer was going to be an important reviewer, how would you treat them?
Wouldn’t you do a little bit extra for them? If you knew in advance that they were going to come in today, wouldn’t you prepare a few special things?
3. Why aren’t you treating everyone that way?
Because now every one of your customers is a potential reviewer. Every single one.
4. How can you treat everyone as special?
You set a standard of service, document it, and train everyone in your organization to do it exactly that way.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
I love this! “Why aren’t you treating everyone that way?
Because now every one of your customers is a potential reviewer. Every single one.”
So true! Thank you for sharing.
Every single customer has to be delighted every time.
Kirt, it’s not easy, of course.