Successful small businesses depend on customers who return. Such customers form your core audience. They buy regularly and as research notes, they buy more than the more casual customer or the one-time customer. Yes, their regular purchase may be less but, over time, they are your stars. Second, your returning customers are most likely be […]
Connecting With Your Customer
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have […]
Success Grows Through Retaining Customers
If you’re a business owner, which appeals more: spending $20 to capture a new customer or spending $1 to retain an existing customer? These numbers represent broad averages but reflect reality, according to research. This means developing a sustainable business requires focusing first on building customer loyalty. Every business needs to build its customer base, […]
