Small-business owners always are looking for ways to build their business. Often their thoughts focus on having the right products and/or services at the right price and selling to the right market. . These are key elements in building a sustainable business. As a scientist would say, they are necessary but not sufficient, however. Without […]

What a crazy thought.  Who couldn’t handle more money, more visibility, more fame, and a larger share of the market? The writer of this blog must have lost his mind. It does seem like a foolish thought, but then I look back on various companies I have worked with who were on the brink of  […]

You have heard it over and over. Today’s connected world requires you and your business to be online. Nobody can ignore this truth. An online presence is a far-reaching marketing opportunity for small-business owners.  It also forms the basis when building a trusting relationship. People of all ages go online when not that long ago, […]

Why did you start your business? Does that sound like a crazy question? Many small-business owners would say yes. They and certainly most of the general public would say it was done for the money. Was it? Starting a business to make a profit is an okay reason. Actually, it is better than okay because […]