To stay in business, people need to buy your products and/or services. That statement should come as no surprise. Yet routinely, I encounter business owners who have not made any attempt to categorize potential clients in terms of their desire and need to buy. Not doing so means you may be missing your best opportunities. […]
Learn From the Mistakes of Others
Starting a business is a risky endeavor. But knowing does not stop many small-business owners. Every day owners open the doors to their business. Some end up satisfied with the results but many others decide, at some point, to close the doors. The reasons for such closures are often not a secret. Talk with any […]
The Old Market Methods Still Work
While today’s business owners need to market online, they shouldn’t ignore traditional marketing methods. The reality is that an effective marketing campaign uses the tool that best reaches the target market. For many businesses owners, especially those in rural communities, that tool continues to be one of the traditional marketing venues. An example of such […]
Building a Team
One of the challenges of a business is developing your team of employees. Previous posts have discussed how to find and hire new employees (Hiring New Employees, Time to Hire, and Employees are Your Foundation are three examples). The difficult part though is getting everyone to work together and focused on the end goal. Business […]
