Have you heard of “soup” events? People pay a small amount, say $5, to attend a local pitch event. Local groups pitch their ideas, everyone votes, and the winner gets the money. The real winner is the community, of course. It boosts activity, gets people talking to each other, builds momentum and rewards people […]
Getting people to mix at an event
Holding an event and want to get people to mix across some divide? Put the drinks and plates on one side, the food and cups on the other. See what you did there? You’ve separated the food from the plates, and the cups from the drinks. This simple trick of making people move around […]
Small Business Marketing: Start Your Own Holiday
If you have followed this blog, my colleague, Becky McCray, has provided lots of ideas for building communities and the small businesses in those areas. Her blogs have suggested things such as Pop-ups – https://smallbizsurvival.com/2014/03/what-is-a-pop-up-business.html Shared spaces – https://smallbizsurvival.com/2017/04/small-town-retail-trend-shared-spaces.html Tiny businesses – https://smallbizsurvival.com/2017/03/tiny-businesses-in-storage-sheds-a-rural-economic-development-tool.html I am adding another thought to this list by suggesting that a business or […]
Tie-in to Independents Week and Small Business Week
Two special weeks honoring small business are coming up: Small Business Week and Independents Week. Both are basically U.S. celebrations. Either one could be a good tie-in for your small town business. (If you know of special small business celebrations in other countries, I’d love to hear about them in the comments.) June 17-21, 2013, will be […]
