People complain about your business. It’s true. It happens but most of the time you never hear about them. On average for every one complaint you do hear, there are 26 other complaints that people have. That’s a substantial number. And while many of the complaints are perhaps minor in nature, they are something that […]
Tapping into the Millennial Market
I recently had the opportunity to hear the keynote speaker, Megan Myrdal, at the ND Grocers Convention talk about connecting with the millennials. While her thoughts focused on food marketing to this group, her message is pertinent to anyone looking to tap this market. Millennials, according to Megan, are the largest cohort and encompasses people […]
Marketing Starts When the Idea Occurs
What a great day. Your business is open. The wait is over. Instead of costs, costs, costs, you can now make some sales. Some time passes and someone walks into your business. It’s the business owner from next door and she just wants to wish you good luck. Some more time passes and some friends […]
Your Business Needs to be Online
Recently, my wife and I decided to be a local tourist. We took a couple of days to go visit local historical sites that we had never seen before. Our trip took us into some very small North Dakota towns where we decided to spend the evening. We found our lodging using a smartphone. The next […]
