A common concern among small-business owners is how to increase revenue. Often, they try to do this by finding new customers. That is an expensive way of doing it. On average, it will cost from $20 to $50 to get a new customer. Yet it only costs from $1 to $5 to expand sales to […]
Success Grows Through Retaining Customers
If you’re a business owner, which appeals more: spending $20 to capture a new customer or spending $1 to retain an existing customer? These numbers represent broad averages but reflect reality, according to research. This means developing a sustainable business requires focusing first on building customer loyalty. Every business needs to build its customer base, […]
Make Your Business a Habit
When your customers want a product or service your carry, is your store the first place they go? People use habits and routines throughout much of their life. Habits and routines make life easier and free up the brain for other decision-making tasks. We operate much of our lives on autopilot. The autopilot mode can […]
