Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website “copy-proof.” See, other boat rental companies can say they offer the same services or the same tours, but of course it isn’t the same. How could she better show off her uncopy-able qualities?
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| How can you add things to your destination website that no competitor can copy? |
She started with testimonials, because we all tend to believe the word of mouth of people like us much more than we believe any marketing message.
I suggested a few other things that no one can copy:
- Photos of happy guests in front of her logo or sign
- Tweets from happy customers (favorite them, and then install a Twitter widget featuring your favorites)
- Photos and posts on guests’ Facebook profiles
Videos are one of Heather’s specialties, so I encouraged her to do more!
One cool way to get customers to post photos is with a tool like a Fan Cam. We had one provided for the Small Town 140 Characters Conference, and people had a lot of fun posting photos to Facebook from it.
How could you create content for your destination website that no one could copy?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
