We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Today, the focus is on your community. Our ultimate goal is to build a stronger community for all your local businesses, so let’s share that story with customers. You can do this on any social tool, or in print ads you’re planning to run.
Think about a reason you’re proud to be in the community. What makes you happy about it?
Write a three-sentence story about something good in your community. End by saying, “Together, we’re making a better community. #ShopIndieLocal”
Bonus points: Do it live!
Why not tell your community story in a quick live video on Facebook, Instagram, SnapChat or TikTok?
Multiply it: Like and share
While you’re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!
You can do as many of these community mini-stories as you like!
Next week:
Next week, we’ll get ready for the post-Thanksgiving rush of Plaid Friday, Small Business Saturday, Artists Sunday, Cider (not cyber) Monday, and Giving Tuesday. (No you don’t have to do them all.)
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Reprint or share this article:
Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
- About the Author
- Latest by this Author
Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
