Guest post by Deb Brown We had filmmakers from San Francisco in our town this month making a movie about us. They are telling the story of Webster City, Iowa, and how we’ve bounced back from the loss of a major manufacturer and the hundreds of jobs they took with them. It’s a big deal […]
When a big employer is bought out, or closes and leaves a small town
My friend Mark Riffey is from the small town of Columbia Falls, Montana. He normally writes about marketing, and he offers excellent advice. But last week, something different popped up. He wrote to his hometown folks to address the loss of an important local employer. I know many of you can relate to this […]
Who will buy the business when the owners retire?
Twice recently, the question has come up: who is going to buy the stores in my town when their owners retire in a few years? The answer is no one, unless you start growing your people. In small towns, this is a pressing question. If you lose a key business because the owner can’t […]
Choose Full Disclosure When Pricing
Have you ever bought something only to find out that the final prices is more, and sometimes a great deal more, than what you read or were told? How did it make you feel? That feeling is the same one your customer gets if you aren’t being transparent in your pricing. When I have discussed […]
