Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage: Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely […]
Get Ready to Shop Small
What event will we celebrate on Nov. 26? Pat yourself on the back if you said “Small Business Saturday.” No, there isn’t any cake (well, there could be) and no one is getting any presents (at least not on that day, although we hope lots of them are purchased from your local businesses that day). […]
