My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some pandemic-related changes that probably aren’t still true, like canceled classes and limited hours. Since he doesn’t know for sure, he moved on to looking into a different place. This is a […]
Local reviews on Google Maps drive enduring value
While they were pointing out HipCamp to us, our friends at Marketing Delmarva also brought up the enduring power of Google Local reviews and photos. (I added the bold for emphasis.) If you love a local place, put it on Google. Following our first pick-your-own experience at said blueberry world, while sitting in the car in […]
Holiday 2022 marketing: Tell your founding story
We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Let’s do a throwback. Tell your founding story. How did your business come into being? How were you founded? Who was […]
Holiday 2022 Marketing: Tell your customers’ stories
We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related […]
