At the Main Street Now conference, I sat in on a session about coffee shops. I wrote down bunches of ideas that the audience shared. I thought you might know a coffee shop person, or you might think of ways to use these with other types of small town businesses. Hold trivia nights or […]
The secret to effective follow up: What NOT to say
You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s […]
Don’t bother to mention the benefits unless you tie them to this
“This product is great! It will save your marriage, improve your bank account and make you slimmer!” OK, enough with the benefits overload! I can’t believe your benefits claims because you didn’t show me why they’re believable. Sales pages online are drowning in benefits, but without any hint that they connect to an actual […]
Want to sell more in the evenings? Use this easy promotion
Being open later hours in the evenings is hard for a lot of small businesses, but we have an easy promotion for you to make more sales later in the day. Reach out to your existing customers, and let them know you have a new service: Call ahead, and we’ll have it ready for […]
