When small town entrepreneurs prosper, they help their community prosper. It’s one of my core beliefs, and it’s supported by some scholarly research. Charles M. Tolbert, Baylor University, looked at the effects of small business on their local community. His research shows that more locally-oriented business establishments are associated statistically with: higher average income levels less […]
Blog Post Planners and Social Media Calendars
Blogs and social media can be effective marketing tools for small town businesses, but they take planning to make the most of. This is true for small businesses and for tourism groups. Don’t let important events, holidays, and tie-ins sneak up on you. Use your calendar to connect your social efforts to the real world. […]
Smart tourism QR code tour
QR codes are everywhere, or so it seems. Most suffer from one or more of the 7 QR code mistakes that can kill your promotions. In Grand Rapids, Michigan, I saw one tourism campaign that actually avoids all those mistakes: The GR Tag Tour. The signs are posted on existing sign posts, with enough […]
Hate business plans? I have alternatives
I’m weird. I love planning. I even like business planning, figuring out how to best present my business and fit it into the requirements and structure. Not everyone likes doing this. You, for example. You probably don’t like planning. You aren’t alone. I do love planning. I’m weird. And, I planned for this possibility, so […]
